Wow! SkiResorts.com sold at a recent auction for a whopping $850,000. It is not listed in the list above. I will have a screen shot later when I have it.

Most people can’t even begin to comprehend such numbers let alone lay claim to it in their lifetime. My business circle and friends always question my domaining judgment. They always wonder, why I am yet to find a sale like that or not solvent yet? They question me, why don’t I sell some of my better names? I used to give them an explanation before. Not anymore.

It is hard for me to explain to them that a given value of an investment (especially a great domain name) is not determined when it is realized, but when it is acquired.

Flashback to the day when the previous owner of SkiResorts.com purchased that name. It could have been a new registration or it could have been acquired by way of a premium purchase. But who is laughing all the way to the bank now?

To get $850,000 for a seasonal name like that is remarkable indeed. I am not surprised. It may be seasonal in the northern hemisphere. But winter is in full speed in the southern hemisphere, when summers prevail up here.

The logic behind these nice keywords is that, it is an investment for the ages. $850,000 will be earned sooner than later. Think of the all the millions of skiers who could be the beneficiary of this name resource once it is built to its full potential.

Some generic names are just that. Generic and brand worthy. Not only you get daily targeted type in visitors direct to your landing page, you can brand them as well.

The point is, targeted keyword names are highly valuable to the industry it is relevant to and will only become incredibly valuable as the Internet matures. If you missed out on the domain name land grab, there is still time. You still can do well in this business.

I am not concerned for my future. I have enough names which will sell for $500,000 guaranteed. I can’t even begin to fathom their imminent sale as of today. When you know what you know and when you know that you know, you don’t put much emphasis to what your friends and family say.

I am sure SkiResorts.com could have sold for $50k 2 years ago. But it was worth the wait. Some things (especially good things) in life just cannot be fast forwarded.

Stop for a moment and think of all the ways you are trying to make money. How much of that is influenced by what others are doing? Think about it. How long will that influence and that market last? Domain names are a business of a lifetime. Do you own assets? If not, you just may be in the wrong business. Just may be. Who knows?

Your time has to come. But even then, your time won’t come if you are not in the game. Like that New York lotto ad says - “You have to be in it to win it.”