I found this interesting website today, which makes a case for its integrity in a rather direct manner. I like its straightforwardness and limited marketing appeal as opposed to being clever and smart.

I can tell how I know at least 5 people, (Considering I know only 23 people in this God forsaken world and this is a JOKE) who will never utter words from the sanctity of their brain, let alone their hearts.

In much more simpler jargon, honesty matters. Telling people exactly how you feel about them without much consideration of a reprisal is an art form of living not to be seen of much anymore.

Below is verbatim description of the website, which speaks volumes of what you may not always like or want to hear.

In business and in life, there are times when what you want to hear is very different from what you need to hear.  But to make the right decisions, you need the unvarnished truth.  This is when you can rely on a CPA for your personal or business financial needs.

Every CPA is committed to giving you an honest, accurate analysis of your situation.  Just as important, CPAs are versatile strategists who can provide the valuable insights and information that you need.