There was a Twitip blog post on the Intangibility of Twitter Results. I made the following comment on the article. Reason being – Too many Twitter users pay sole attention to marketing based on tweet updates and building their follow list. Twitter is more than that.

Twitter is a great sales platform if your primary business is Twitter relevant. What I mean is this. Twitter has yet to evolve into the great sales and commerce platform everyone expects it to be right from the onset. In due time it will. However, we have seen sales rise a 1000 fold since we cater to the core Twitter demographics of developers and business services reliant on the Twitter api.

Twitter is also an investment model as it is a usage tool. We invested in Twitter and our clients are doing the same. The valuation will only rise in time. If you expect Twitter to pay off from the sales perspective, don’t just tweet. Create a Twitter brand. The time is now!