Acquired EngagementMapping.com & EngagementMap.com

Microsoft corp is testing a new metric to measure online advertising. It is due to appear March 1, 2008 in beta to challenge the likes of industry leader Google Inc.

Engagement Mapping attempts to collect data for various online stats between the visitor and their interaction with a product or a service.

I think ‘Engagement Mapping’ will be more broadly used by other online advertising metrics solution providers and will prove to be a valuable service saving advertisers millions of dollars in tracking their advertising effectiveness.